Director of Sales & Marketing
Join Caption by Hyatt. Designed to be truly of the community—not just in it—the people make the place here. Our place is yours for the making, where you can do (and be) you.
Director of Sales and Marketing - Caption by Hyatt
A rare kind of senior leadership role: real ownership, real support and real flexibility. Caption by Hyatt Central Sydney opened in October 2025 as Australia’s first Caption by Hyatt, centred around its core pillars of People and Place. The hotel is select service, featuring 174 design-forward rooms and Talk Shop at the heart of Caption, our all-day lounge, social space and eatery.
We are looking for someone ready to take full ownership of the hotel’s commercial direction. With experience across both Sales and Marketing, you’ll have the autonomy to lead, try new things and bring fresh ideas to life, all while being supported by Hyatt’s Global Sales Force, global systems and regional support network. You’ll never be left to figure it out alone.
The Opportunity
As Director of Sales and Marketing, you’ll lead the development and execution of the hotel’s sales and marketing strategy, with responsibility for driving total hotel revenue, building market presence, growing key accounts, and positioning Caption by Hyatt Central Sydney as a preferred choice for guests, clients, partners, and the local community. You will work closely with the General Manager, Marketing Lead, Revenue Services, Operations, Finance, Food & Beverage, owners, and Hyatt’s regional teams. You’ll be hands-on in driving new business, leading commercial activity, managing key relationships, guiding marketing communications, and ensuring the Sales & Marketing department is focused, accountable, and aligned with the hotel’s goals across rooms and food and beverage.
As a new brand in market, with People and Place as key pillars, this role requires drive, creativity and passion, someone who can build meaningful local partnerships, bring the brand to life and continue growing the success of the hotel and Talk Shop. You’ll have the freedom to innovate locally, supported by Hyatt’s brand standards, systems and commercial expertise, strong marketing capability, collaborative approach, and ability to turn strategy into measurable results.
What You'll Do
Lead Sales & Marketing strategy across rooms, food and beverage, events, key accounts and commercial segments to drive total hotel revenue.
Drive new business and grow corporate, leisure, group and community relationships through proactive sales, strategic account management and market networking.
Lead the strategic direction of marketing, PR, digital activity, promotions and brand campaigns for the hotel, Talk Shop and F&B experiences.
Partner with Revenue Services and Food & Beverage leaders on pricing, promotions, demand generation and tactical commercial opportunities.
Build meaningful local community partnerships and collaborations that bring Caption’s People and Place pillars to life.
Lead, coach and develop a small, close-knit Sales & Marketing team with clear goals, accountability and strong performance.
Represent the hotel at trade shows, client events, sales missions, networking opportunities and community activities.
Work cross-functionally with hotel departments to identify revenue opportunities and optimise guest, client and dining experiences.
Maintain accurate Hyatt system records and use reporting, market insights and business intelligence to guide commercial decisions.
Support World of Hyatt initiatives, community engagement, local partnerships and brand activations that strengthen the hotel’s performance and positioning.
What You'll Bring
Proven senior hotel leadership experience, with strong depth in either sales or marketing and practical experience across both disciplines.
Commercially driven and ready to take ownership of hotel performance across rooms, food and beverage, events, partnerships and key accounts.
Proven experience in sales and business development, with a proactive approach to seeking new business through strategic account management, networking and local market engagement.
Strong understanding of how marketing strategy, brand standards, campaigns and partnerships align with commercial objectives and generate demand.
Strong marketing expertise across strategy, planning, digital marketing, campaigns, content, PR and brand activations, with the ability to manage budgets, measure ROI and translate activity into clear commercial results.
Creative, hands-on and highly driven, with the energy to help launch and establish a new hotel in the market.
Collaborative leader with strong communication skills and a genuine commitment to coaching and developing a close-knit team.
Experience with a hotel opening, rebrand or new-market launch is an advantage.
What's In It for You
Genuine autonomy to shape department strategy and priorities, with Hyatt’s global support behind you.
The flexibility to build and grow the role and department within Hyatt’s brand standards and systems.
Access to Hyatt’s regional commercial network and global systems whenever you need them.
Complimentary and discounted accommodation at Hyatt properties worldwide.
Sales Incentive Plan, generous leave, EAP and a 10% private health insurance discount.
Ready to Join?
If you are looking for a Director role where you're genuinely shaping the strategy rather than maintaining someone else's with the flexibility to do it your way and Hyatt's network there when you need it, we'd love to hear from you.
To learn more about the brand, visit: www.hyatt.com/brands/caption-by-hyatt
We’re committed to creating a workplace that is inclusive, respectful, and reflective of the diverse communities we serve. Everyone is welcome, and individuality is celebrated.
- Department
- Sales and Marketing
- Locations
- Haymarket
- Remote status
- Hybrid